Privacy Policy

Last updated: May 2026

JVK Doon Trading Ltd (trading as Doon Threads), company number 14756556, registered at Standing Stone Farm Offices, Matfen, Newcastle-upon-Tyne, NE20 0RQ, is the data controller for personal data collected through doonthreads.com. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Data We Collect

When you visit our website or place an order, we may collect:

• Name, email address, delivery address, and telephone number

• Payment information — processed securely by our payment provider. We do not store card details.

• Order history and purchase information

• Website usage data: pages visited, time on site, referring website

• IP address, browser type, and device information

• Any communications you send to us

If you sign up to our mailing list, we collect your email address and, if provided, your name.

2. How We Use Your Data

3. Who We Share Your Data With

We share your data with trusted third parties only where necessary to operate our business:

• Shopify Inc. — our e-commerce platform, which processes order and payment data on our behalf. Shopify also provides analytics, marketing and messaging tools used on this site, including the native Shopify Inbox messaging feature.

• Royal Mail Group Ltd — your name and delivery address are shared to fulfil your delivery.

• Payment processors — your payment data is processed securely by our checkout provider.

• Meta Platforms Inc. (Instagram) — our website displays an Instagram feed powered by Instafeed. When this feed loads, a connection is established with Meta's servers. Meta may process data in accordance with their own privacy policy (instagram.com/privacy).

• Third-party Shopify apps — our store uses a small number of third-party apps (including Kiwi Size Chart, TimexBar, Variant Image Wizard and Essential Preorder) to enhance your browsing experience. These apps operate under their own privacy policies and may set session cookies. No personal data is shared with these providers beyond what is necessary for their function.

• We do not sell your personal data to any third party.

4. International Data Transfers

Some of our service providers — including Shopify — may transfer or process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as Standard Contractual Clauses or equivalent protections.

5. How Long We Keep Your Data

• Order and transaction records: 7 years (UK financial record-keeping requirement)

• Marketing communications data: until you unsubscribe or withdraw consent

• Website analytics data: as determined by the relevant tool provider (typically up to 26 months)

• Customer service correspondence: 3 years from last contact

6. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you (subject access request)

• Have inaccurate data corrected

• Request deletion of your data, subject to legal obligations

• Object to or restrict how we process your data

• Data portability — receive your data in a structured, machine-readable format

• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at: hello@doonthreads.com. We will respond within one calendar month.

7. Cookies

Our website uses cookies — small text files placed on your device to help us operate the site, remember your preferences, and understand how visitors use our website. A cookie consent banner is displayed on your first visit, and non-essential cookies are only set once you have given your consent.

The cookies currently in use on doonthreads.com are all operated by Shopify Inc. and fall into the following categories:

Our site also displays an Instagram feed via Instafeed. When this feed loads, a connection is made to Meta's servers (Instagram). Meta may set their own cookies in accordance with their privacy policy. These are subject to your consent via our cookie banner.

You can manage your cookie preferences at any time via the cookie banner on our website. Withdrawing consent will not affect the lawfulness of any processing carried out before your withdrawal.

8. How to Complain

If you are dissatisfied with how we handle your personal data, you have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Website: ico.org.uk

Telephone: 0303 123 1113

We would, however, appreciate the opportunity to address your concern first. Please contact us at hello@doonthreads.com before escalating to the ICO.