We’ll continue to stick to the “slow road”. As the world gets more automated, we’ll continue to double down on the human element.

The future of Doon Threads is about making sure these "forgotten" looms and carving blocks stay busy and these amazing traditions stay alive. We want to be the bridge that brings village craftsmanship into the modern day—one well-made piece at a time. No hype, just high-quality threads with a bit of soul.

We’re small for now, but we’ve got big plans to grow the wardrobe. We’ll be adding more designs and even more of those incredible Indian fabrics to our lineup—think bold colours and contemporary cuts that still feel like they’ll be in style ten years from now.

Along with our shirts, we’re aiming to bring you every day casual jackets, tailored trousers, and even some suede and velvet slippers for when you’re feeling posh.