We’ll continue to uphold the human element within garment-making. Our future is about making sure the wooden block, village looms and skills of old India stay alive. A bridge between craftsmanship and modern life, one well-made piece at a time.

We’re small for now, but we’ve got big plans. More designs, more incredible Indian fabrics, and beyond shirts and boxers: everyday casual jackets, tailored trousers, and maybe some suede loafers to top off the look.

The bit we’re most excited about: Mini Doon. Matching sets for the next generation; father/son, uncle/nephew, grandfather/grandson.

Because which kid wouldn’t want to sport the same shirt as Dad, Uncle Stink-Pants, or Bubba-Boo?