About Doon

Colour shouldn`t be the reserve of womenswear. Increasingly, men want to wear bold colours and brave patterns but are often restricted when it comes to choice. I am one of these men. So, this is the sole purpose of Doon - to bring colours, patterns and everything else in between to mens wardrobes. We`ve been waiting too long, and it`s getting a bit boring! 

Block Print has long been a staple of many womanswear brands and interior decorators samples, offering amazing templates for flowing summer dresses, shirts, curtains - you name it. But, like me, have you ever envied your sister's block print dress or your flatmate's curtains, thinking "that would make a great shirt!". I have three older sisters, so have a) always been surrounded by colourful clothes and b) been happily dressed in pink my whole life. 

Well gents, the wait is over, they're here - Indian block print shirts FOR MEN. BOOM.

Solve your FOMO and be genuinely Unique(lo). Great traditional block print served à l'Européenne. Yes, please!